The Origin Story of Fortyfour: A Passion Turned Into Purpose
Every great journey begins with a spark, and for us, that spark was pickleball. From the moment we first picked up a paddle, we were hooked. What started as friendly matches quickly turned into a full-blown obsession. We found ourselves on the court whenever we could, spending hours refining our skills and chasing down every shot. But despite our love for the game, something was missing. No matter how many paddles we tried, none felt quite right—nothing got us excited to play beyond the first week. That’s when the idea struck: why not create our own paddle?
With little more than a shared passion for pickleball and a desire to find the perfect paddle, we decided to take the plunge. We had no experience, no roadmap—just a commitment to building something that would get us genuinely excited to play every time. We dove into the process with enthusiasm, experimenting with different shapes, weights, and materials. Our garage became a workshop filled with prototypes, each version closer to what we envisioned. We wanted a paddle that offered the perfect balance of power and control, one that felt like an extension of our hands and could elevate our game in a way that no other paddle had.
The journey was far from easy. With no real business background, it was a long, hard crawl. We learned everything from scratch—how to source materials, test designs, and handle the many unexpected challenges of bringing a product to life. There were countless setbacks, moments of doubt, and days when it felt like we’d never get there. But every time we hit a wall, we reminded ourselves why we started: to create a paddle that truly delivered on the promise of the game we loved.
After more than a year of testing, tweaking, and refining, we finally had it—the paddle that felt different. It had the right feel, the perfect balance, and the performance we’d been searching for all along. That moment was a turning point, the realization that our hard work had paid off, and we had something worth sharing. Fortyfour was born from this discovery, a brand built by players, for players, who love the game just as much as we do.
Now, Fortyfour stands as more than just a paddle company; it's a community of passionate players dedicated to pushing the sport forward. Our mission is to provide the highest quality gear that fosters great times and competitive play, and to be a part of the future of pickleball. We’re here for the players who, like us, want to find joy in every shot and connection in every match. We invite you to join us in shaping the future of pickleball together. This is just the beginning, and we’re excited to see where the journey takes us next.
